Hey there, I’m Ann.
I have a knack for mapping how we make meaning by watching what holds our attention, especially when we insist it doesn’t matter. I’m curious about how we learn to hide, why hiding works for a time, and what happens when time thins our skin and defenses alike.
Mapping; not in the abstract, academic sense.
I mean: I excavate the behavioural economics of why you stayed in that conversation for three hours when you meant to leave after ten minutes. Why certain books crack you open. Why some cities feel like home and others like exile. Why you do the things you do, even when you can't quite explain it to yourself.
I call this Cartographies of Attention.
My methodology that applies behavioural economics to human experience, creating what I consider to be intellectual intimacy.
Simplified: Kinda like the moment someone describes something you've felt but never had words for, and suddenly you understand yourself differently.
I draw on psychology, neuroscience, poetry, philosophy, the work of writers who stayed with human complexity, and researchers who listen carefully to what the nervous system reveals when words fail.
“I have a tendency to trust what the body does over what the mouth says - the flush, the tapping, the voice that breaks mid-sentence.”
*My clients either love this or find it deeply unsettling.
You’re still here. That tells me something.
You just spent over 200 words with someone who collects accidental truths. If that didn't send you running, we might actually get along.
Here’s me: I’m born and bred in Singapore where I spend my time over-analysing my own thoughts and actions, whilst trying to convince my nervous system that I am, in fact, the one in charge.
I spent about fifteen years in education and ecommerce. Learned the machinery of how we're seen and sold. Got good at it - certifications (view my papers in the drawer), features in the likes of Honeycombers, Vogue, and noissue; the whole apparatus of attention. But I wanted excavation, not amplification. So in October 2024, I closed that door. Now I work in the shadows as a ghost, finding language for what you feel but cannot name.
On the Soul & Resilience
The Science of Well-Being | Yale University
Positive Psychology: Character, Grit, and Research | University of Pennsylvania
Resilience Skills & Design for Well-being | University of Pennsylvania
Counseling & Child Psychology | NUS & IAPCCT
On the Machine & The Market
Digital Marketing & E-commerce Specialization | Google
Marketing Analytics, Measurement, and Loyalty | Google
Foundations of Email and SMS Marketing | Mailchimp
Product Development Opportunities | Shopify